
Kielecki Vinegar has been awarded with the 2010 Consumer Laurel, and Kielecka Mustard with the Discovery of the Year 2010 award. These distinctions are currently among the most prestigious consumer awards.
WSP Społem was awarded for two products this year. Kielecki Vinegar received the 2010 Consumer Golden Laurel and Kielecka Mustard – the Discovery of the Year 2010. The vinegar is manufactured at WSP Społem according to a traditional recipe dating back to 1932. Over the years the company has always been in among the top manufacturers both in terms of technological advancement of production and the quality of the final product. The unique taste and bouquet of Kielecki Vinegar is achieved through the natural method of its manufacture – the acetic acid fermentation of ethanol and the use of the highest quality raw materials in the product.
Discovery of the Year has been awarded to mustards in the new type of PET plastic packaging. They were introduced to the market in the first half of the year. The new bottle design is aimed at increasing the appeal of the product and expanding its existing group of customers. Using a modern, fully transparent plastic allows for emphasizing and underscoring the highest quality of the product itself.
The Consumer Laurel award is special because it is granted on the basis of consumer research. The annual nationwide survey finds the best known and most respected brands, services, or products. This contest may thus be considered as a particular measure of the trend in the market and the reflection of actual customer preferences.